SOPs
Setup
| SOP | What it covers |
|---|---|
| Basics | Key terms, tools, and how the pieces connect |
| Regular Business Centers | Creating fresh BCs with ad accounts and payment |
| Spark Profile | Privacy settings for TikTok posting accounts |
| Gemini Setup | Video Analyzer gem for caption generation |
| Connect Pixels | Sharing pixels from the Pixel BC to your BCs |
| TikTerm | Connecting BCs to the dashboard |
Creative
| SOP | What it covers |
|---|---|
| Finding Clips | What makes a good clip and how to log it |
| Video Ads | Clip + caption → spark ad |
| Slideshow Ads | Selfie + meme + proof → spark ad |
| Caption Generation | Gemini → Claude pipeline |
| Caption Placement | Where text goes on the video |
Launching
| SOP | What it covers |
|---|---|
| Ads Launching | Batches, proposer, manual launch, and publishing |
Optimization
| SOP | What it covers |
|---|---|
| Testing Guide | CPC landed thresholds and monitoring in TikTerm |
| Scaling Guide | Scale batches, buffer strategy, daily monitoring |
Troubleshooting
| SOP | What it covers |
|---|---|
| Appeal Script | Copy-paste script for rejected ads |